Two administrators of Glasgow-based fleet administration and leasing specialist, Fleet Alliance, CEO Andy Bruce and COO Nigel McMinn, have invested an undisclosed sum in AutoBuzz, a buyer handover communications platform, the corporate mentioned in a press release.

Bruce and McMinn have taken a minority stake and non-executive advisory roles in AutoComms Options which owns the AutoBuzz platform.

The 2 administrators plan to help AutoComms’ development in retail automotive in addition to assist develop the providing for the fleet and leasing house.

“The tech platform AutoBuzz operates in an typically ignored a part of the car-buying journey, the order-to-handover interval. The platform helps to maintain prospects excited concerning the arrival of their new car with personalised and localised content material all through the post-order, pre-handover hole,” Fleet Alliance mentioned in a press launch.

“The know-how has confirmed to positively impression buyer satisfaction ranges in addition to promoting extra services and products. The ROI to retailers and OEMs is massively compelling,” mentioned Bruce.

The intention is for the brand new traders to additionally help AutoComms Options in shaping an providing for the fleet world and Nigel McMinn mentioned he believed this can be a market with potential.

“Fleet managers and their drivers want plenty of details about their car in addition to its newest supply updates,” he mentioned.

Bruce added that, regardless of the funding, their core focus remained on creating and managing the Fleet Alliance enterprise.

Previous to becoming a member of Fleet Alliance in 2021, each Bruce and McMinn had careers within the retail automotive business with Lookers plc.

CEO and co-founder of AutoComms Options, Ingram Sanders, mentioned: “We’re all very excited to see how we are able to develop the know-how collectively at a time when maximising buyer worth […] is a prime precedence being mentioned at automotive board room degree up and down the nation.”

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