Designworks opens new Studio in Santa Monica

The brand new world design studio is near probably the most necessary and complicated mobility hubs on the planet, and within the coronary heart of “Silicon Seashore” – the trendsetting design, media, and expertise hotspot of Southern California.

2019 BMW Vision M NEXT Concept Design Sketch Render

From the official Press Launch:

The brand new studio, overlaying an space of about 16,500 sq. toes, is the most important of the three world Designworks studios together with places in Munich and Shanghai. The construction and tools of the every of those amenities help the transformation from bodily to digital design and growth.

Designworks Studio

With a mission to form the way forward for mobility, Designworks’ new studio will draw inspiration from this atmosphere in its work on behalf of the BMW Group, and with shoppers from quite a few different industries starting from mobility and transportation to shopper electronics, charging infrastructure and inside areas.

As each a design studio and artistic suppose tank Designworks identifies world developments and gives inspiration within the fields of innovation, design, and sustainability.

BMW M Hybrid V8 race car Design Sketch

Over the previous 50 years, Designworks’ capabilities and enterprise have expanded: from initially creating traditional clay fashions for car design to creating holistic mobility options that serve the entire ecosystem of city areas.

2017 Shell hydrogen dispenser concept by Designworks01

“Santa Monica is a take a look at mattress for the modern and sustainable mobility options of tomorrow,” says Adrian van Hooydonk, Senior Vice President, BMW Group Design and a former Head of Designworks. “Designworks will generate useful impetus, inspiration, and new concepts for the design of the BMW Group manufacturers proper right here.”

“Our new studio permits us to completely exploit the freedoms digitalization offers us,” mentioned the Head of Designworks, Holger Hampf. “Private interplay stays a focus, however we do work in another way in Santa Monica: On this new workspace, our processes are geared in direction of digital communication, and we’re in a position to deliver the outcomes of our work to life for shoppers in a wholly new means.

Integrating artwork and design to form the long run

The mixture of artwork and design has historically performed a serious position in BMW Group Design’s inventive work. “Artists and designers alike are ahead thinkers who query the established order, pace up the transformation and form the long run,” says van Hooydonk, “– just like the artist Thomas Demand: He and I each share an intense curiosity in social and cultural developments that helps us assess how related our work is for the long run.”

2019 BMW Vision M NEXT Concept

The extent to which artwork and design could be mutually inspiring was exemplified within the run-up to the presentation of the BMW Imaginative and prescient M NEXT in 2019.

2019 BMW Vision M NEXT Concept

Adrian van Hooydonk invited German artist and college lecturer Prof. Thomas Demand to {photograph} the Imaginative and prescient Car nicely prematurely of the official unveiling. Demand took detailed pictures of the BMW Imaginative and prescient M NEXT that captured the central concepts of the car in a creative method, with out revealing the complete design.

Designworks because the BMW Group’s inventive suppose tank

As a BMW Group subsidiary, Designworks is concerned in lots of inside design initiatives inside the firm. Additional, the sharing of concepts and experience developed by means of the studio’s work with exterior shoppers from different sectors gives an “outside-in” perspective which helps to tell and enrich the event of the corporate’s consumer centric strategy.

On this means, Designworks developed two modern seat research for the BMW model that mix sustainability with visionary design. In cooperation with start-ups, additionally it is experimenting with fully new manufacturing strategies and environmentally appropriate, recyclable supplies, akin to bacteria-based, plastic-free and non-animal textiles that give surfaces a high-quality feel and look and supply excessive sturdiness.

BMW M Hybrid V8 race car Design Sketch

The BMW M Hybrid V8 race automotive, which lately debuted on the 24 Hours of Daytona originated from Designworks. Its design combines conventional particulars with the expertise required for environment friendly efficiency on the racetrack.

BMW M Hybrid V8 race car VR Design Review

The paintwork remembers the colours of traditional race automobiles and brings components of 5 a long time of motorsports historical past into the current day.

BMW M Hybrid V8 race car

For the newest Shopper Electronics Present (CES) in Las Vegas, Designworks created a particular app to accompany the presentation of the BMW i Imaginative and prescient Dee, a future-focused imaginative and prescient car that includes shade altering E Ink expertise.

BMW i Vision Dee App by Designworks

The app permits customers to create a “digital twin” of the car in any shade or sample with their smartphone, and undertaking it nearly onto any background, demonstrating how the idea may dwell in the actual and the digital worlds.

(Supply: BMW)


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